Sales promotion is amidst the three pillars of the promotional mix. Sales promotions give potential customers an additional reason to consider doing business with you and your company. A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. It is the associating link amidst personal selling and advertising, and a significant and specific function of marketing. Many companies use sales promotion strategies to produce a short-term increase in sales. The alternative two pillars are personal selling and advertising. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotion involves any incentive used by manufacturers to encourage the sales force to actively sell a brand or distributors/consumers to buy a brand. Sales promotions are varied. 2. Sales promotions that last too long can trigger promotion fatigue or damage a brand's good name. It is more closely associated with … Companies engage in promotion expenses in order to boost sales and revenue. A promotion expense is a cost companies incur to market their products or services to consumers. Businesses in the same industry tend to use the same type of sales promotion at the same time of year, thereby diluting the effectiveness of a campaign. Before we delve deeper into the topic, let us have a quick look at the definition of sales promotion. “Sales Promotion is a marketing technique that is applied for a predetermined, limited time period in order to stimulate trial, increase consumer demand, or improve product availability.” Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. WHAT IS SALES PROMOTION. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. Sales promotion definition is - activities and devices designed to create goodwill and sell a product; especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective. 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